| 当代商业广告平面设计风格探析 |
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| 引用本文： | 王丽娜,李树君,刘子婷.当代商业广告平面设计风格探析[J].包装工程,2009,30(7). |
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| 作者姓名： | 王丽娜 李树君 刘子婷 |
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| 作者单位： | 长春工业大学,长春,130012;长春工业大学,长春,130012;长春工业大学,长春,130012 |
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| 摘 要： | 当代商业广告平面设计风格,从表达方式看可划分为豪放型与婉约型两类.以消费者认知心理学角度为切入点,对这两种风格作用于消费者心理因素方面所产生的异同影响做了详细分析与比较,并给出两种风格的特点及适用范围.
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| 关 键 词： | 商业广告 平面设计 设计风格 豪放型 婉约型 认知心理学 |
Analysis of Graphic Design Style in Contemporary Commercial Advertisement |
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| WANG Li-na,LI Shu-jun,LIU Zi-ting.Analysis of Graphic Design Style in Contemporary Commercial Advertisement[J].Packaging Engineering,2009,30(7). |
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| Authors: | WANG Li-na LI Shu-jun LIU Zi-ting |
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| Affiliation: | WANG Li-na1,LI Shu-jun2,LIU Zi-ting3(Changchun University of Technology,Changchun 130012,China) |
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| Abstract: | The graphic design styles of contemporary commercial advertisement can be divided into two categories,uninhibited style and elegant style depended on their different expressing ways.The influence of the two styles on consumer's psychology was analyzed and compared starting from cognitive psychology.The characteristics of both styles and their applicable range were put forward. |
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| Keywords: | commercial advertisement graphic design design style uninhibited design style elegant design style cognitive psychology |
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