文创产品设计中的视觉表现探析

目的 探究文创产品设计中的视觉表现方式，以期找到提高新时代文创产品设计效果和实际价值的有效途径，促进文创产业的健康、持续发展。方法 从文创产品的兴起着手，深入了解文创产品的内涵、艺术价值与发展现状，分别从审美、文化和技术三个层面，深入探析文创产品设计中的视觉表现路径与方法。结论 视觉表现的巨大艺术张力为文创产品的设计带来了从形式到内容、再到内涵的丰富与创新，其艺术处理方式更好地表达了产品思想，也引发了更高层面的受众共鸣，是文创产品取得成功的关键一环。

Visual Expression in the Design of Cultural and Creative Products

The work aims to explore the way of visual expression in design of cultural and creative products to find an effective way to improve the design effect and practical value of cultural and creative products in the new era and promote the health and sustainable development of the cultural and creative industry. Starting from the rise of cultural and creative products, the connotation, artistic value and development status of cultural and creative products were learned in-depth. The visual expression path and method in the design of cultural and creative products were analyzed in-depth from the aesthetic, cultural and technical levels. The great artistic tension of visual expression brings richness and innovation to the design of cultural and creative products from form to content, and then to connotation. Its artistic treatment better expresses the idea of the product, and also arouses the resonance of the audience at a higher level, which is the key to the success of cultural and creative products.