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汽车内饰品质感的感知模态研究
引用本文:尹彦青,赵丹华,谭征宇.汽车内饰品质感的感知模态研究[J].包装工程,2016,37(20):35-40.
作者姓名:尹彦青  赵丹华  谭征宇
作者单位:湖南大学汽车车身先进设计制造国家重点实验室,长沙,410082;湖南大学汽车车身先进设计制造国家重点实验室,长沙,410082;湖南大学汽车车身先进设计制造国家重点实验室,长沙,410082
基金项目:国家自然科学基金(61402159, 51605154)
摘    要:目的从用户感知模态出发,构建内饰品质感性意象评价模型。方法以情感设计为背景,提出了用户对汽车内饰的品质感是由直接知觉和认知意象共同构成;从感知觉特性出发,通过30名用户对6个汽车内饰皮质纹理样本质感的评价进行情感语义量化,形成皮质纹理意象感知尺度。结果从触觉单模态感知和视触觉双模态感知的角度,验证了用户不同感觉模态下对汽车内饰皮质纹理情感的感知差异。结论基于汽车内饰品质的情感设计,其核心在于对用户感知与情感之间客观联系的挖掘,以材料工艺所表现的产品造型感知质量成为内饰设计的必然趋势。

关 键 词:汽车内饰  情感设计  感知模态差异  内饰品质感
收稿时间:6/9/2016 12:00:00 AM
修稿时间:2016/10/20 0:00:00

Perceptual Model of Automobile Interior Quality
YIN Yan-qing,ZHAO Dan-hua and TAN Zheng-yu.Perceptual Model of Automobile Interior Quality[J].Packaging Engineering,2016,37(20):35-40.
Authors:YIN Yan-qing  ZHAO Dan-hua and TAN Zheng-yu
Affiliation:State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China,State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China and State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China
Abstract:Based on the model of the user''s perception, it aims to construct the evaluation model of perceptual imagery of automobile interior quality. Based on the emotional design, it puts forward that the user''s perception of automotive interior quality is consisted of perception and cognitive imagery. According to the perceptual characteristics, through the evaluation of 30 users on the texture of 6 automotive interior leather texture samples, it makes an emotional semantic quantification, forming a perceptual scale of imagery of leather texture. From the point of single modality of tactile and modality of tactile and vision, the perceptual difference of the user''s different feeling modes in automotive interior leather texture(emotion) has been verified. Emotion design based on the automobile interior quality, its core lies in the exploring of objective connection between the user''s perception and emotion, the perceived quality of product modeling by material technology has become the inevitable trends of automobile interior design.
Keywords:automotive interior  emotion design  perceptual modal difference  interior quality sense
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