| 产品设计中语意传达的有效性研究 |
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| 引用本文： | 许世虎,叶东海,林立.产品设计中语意传达的有效性研究[J].包装工程,2007,28(7):143-144,147. |
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| 作者姓名： | 许世虎 叶东海 林立 |
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| 作者单位： | 重庆大学,重庆,400030;重庆交通大学,重庆,400074 |
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| 摘 要： | 在信息传播学的基础上研究设计师与消费者认知差距,对产品语意信息的有效传达的影响,通过基于产品"心理模型"的分析,阐述了产品语意的有效传播与特定的符码,符号的使用情境有着重要的联系.
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| 关 键 词： | 产品设计 语意 信息传达 有效性 |
| 文章编号： | 1001-3563（2007）07-0143-02 |
| 修稿时间： | 2007-02-31 |
Study of the Effectiveness of Semantic Communication in Product Design |
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| XU Shi-hu,YE Dong-hai,LIN Li.Study of the Effectiveness of Semantic Communication in Product Design[J].Packaging Engineering,2007,28(7):143-144,147. |
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| Authors: | XU Shi-hu YE Dong-hai LIN Li |
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| Affiliation: | 1. Chongqing University, Chongqing 400030, China; 2. Chongqing Jiaotong University, Chongqing 400074, China |
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| Abstract: | The influence of cognition difference of designer and consumer on the effective communication of product semantic information was studied based on the fundamentals of information dissemination. The relationship of effective dissemination of product language with particular sign code of idea and context of sign was discussed through psychology model analysis. |
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| Keywords: | product design semantic information communication effectiveness |
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