| 移动应用APP中劝导式设计方法研究 |
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| 引用本文： | 刘柏松,辛向阳.移动应用APP中劝导式设计方法研究[J].包装工程,2017,38(22):131-134. |
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| 作者姓名： | 刘柏松 辛向阳 |
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| 作者单位： | 江南大学,无锡214122;艾因霍芬理工大学,埃因霍芬5600MB;江南大学,无锡,214122 |
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| 摘 要： | 目的探讨移动应用APP中劝导式设计方法的主要目标与特征。方法通过对劝导式设计方法的理论与策略进行研究总结,得出劝导式设计方法的一个关键元素"习惯"。总结移动应用的特性,得出APP开发中的4个重要特征。通过比对和分析得出两者相匹配的共性,导出劝导式设计在移动应用上的核心目标。结论移动应用APP产品上的劝导式设计方法的核心目标是"养成用户使用习惯",这一目标符合劝导式设计的理论特征,同时也适应移动应用APP作为商业产品的核心需求。
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| 关 键 词： | 劝导式设计 移动应用APP 用户粘性 |
| 收稿时间： | 2017/7/15 0:00:00 |
| 修稿时间： | 2017/11/20 0:00:00 |
Persuasive Design Method in Mobile Device Application |
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| LIU Bai-song and XIN Xiang-yang.Persuasive Design Method in Mobile Device Application[J].Packaging Engineering,2017,38(22):131-134. |
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| Authors: | LIU Bai-song and XIN Xiang-yang |
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| Affiliation: | 1.Jiangnan University, Wuxi 214122, China; 2.Eindhoven University of Technology, University of Technology Eindhoven, Eindhoven 5600MB, Holland and Jiangnan University, Wuxi 214122, China |
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| Abstract: | It aims to study the primary objective and characteristics of persuasive design method in mobile device application. Through analyzing the theories and strategies of persuasive design methods, knowing "habit" is a key factor for the theory. It summarizes the characteristics of mobile applications, and gets four important features of APP development. Through comparison and analysis, the similarities between the two are obtained, and the core goal of persuasive design in mobile applications is derived. The goal for persuasive design method in mobile device application is for users to form a habit of usage, which fits the general strategies of persuasive design and the purpose of mobile device application as a consumer''s product. |
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| Keywords: | persuasive design mobile device application adhesiveness of users |
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