智能用车APP用户体验量化模型构建

目的构建智能用车APP用户体验量化模型,提出智能用车APP用户体验设计策略。方法首先,进行深度访谈得到智能用车APP用户需求和体验要素;然后,将其与用户体验蜂窝模型和服务质量模型融合,确定用户体验量化模型维度,在所得维度下采用文献分析和专家访谈方法确定影响因子,设计调查问卷;最后,使用主成分分析法分析问卷数据确定智能用车APP用户体验量化模型权重。结论确定了智能用车APP用户体验量化模型7个维度与26个影响因子及权重,提出了信息与对象明确、合理优惠与简洁操作等用户体验设计策略。

User Experience Quantitative Model of the Smart Car APP

It aims to construct the user experience quantitative model of the smart car APP, then propose user experience design strategies of the smart car APP. Through the method of qualitative and quantitative research, first it ensured the user needs and experience factors of the smart car APP by deep user interviews. Then the research combined the User Experience Cellular Model and Service Quality Model with user needs and experience factors to extract dimensions of the user experience quantitative model. Based on these dimensions, the factors of the smart car APP were determined by literature analyzing and expert interviews, and the corresponding questionnaire was designed. Finally, the weights of the user experience quantitative model were determined by component analysis. The study determined 7 dimensions and 26 influencing factors and weights of the user experience quantitative model of the smart car APP, and put forward the user experience design strategies such as information and object clear, reasonable preference and concise operation and so on.