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现代工业产品设计中色彩哲学的应用
引用本文:史丽,高瞩.现代工业产品设计中色彩哲学的应用[J].包装工程,2009,30(2).
作者姓名:史丽  高瞩
作者单位:常州工学院,常州,213002  
摘    要:随着市场竞争日益激烈,悦目的产品外在色彩已成为企业树立自身品牌形象行之有效的手段.基于色彩哲学的基本思想,分析了现代工业产品中色彩运用的不足之处,提出新一代人性化产品色彩方案诞生的基本准则.

关 键 词:产品设计  色彩哲学  基本准则

Application of Color Philosophy in Modern Product Design
SHI Li,GAO Zhu.Application of Color Philosophy in Modern Product Design[J].Packaging Engineering,2009,30(2).
Authors:SHI Li  GAO Zhu
Affiliation:SHI Li,GAO Zhu(Changzhou Institute of Technology,Changzhou 213002,China)
Abstract:Due to the fierce Market competition,color design of product appearance becomes an effective method to establishing brand image in market.In this paper,based on the basic idea of color philosophy,the deficiency of color application in modern product design was analyzed,and then,the basic criterions of new humanized color scheme was Described.
Keywords:product design  color philosophy  basic criterions  
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