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追随市场的新产品设计创新方法
引用本文:任立昭,尹翠君,罗丛敏.追随市场的新产品设计创新方法[J].包装工程,2009,30(6).
作者姓名:任立昭  尹翠君  罗丛敏
作者单位:广西大学,南宁,530004;广西大学,南宁,530004;广西大学,南宁,530004
基金项目:广西教育厅科学研究项目 
摘    要:透过全球金融海啸来研究以市场为导向,以产品市场流通规律为依据,进行新产品设计创新的方法.追随市场的产品设计创新方法,能使艺术、技术与市场之间建立良好的融合,产品开发与经济效益相结合,能有效提高企业的竞争能力和应变能力,是一种切实可行的新产品设计创新方法,在金融海啸威胁全球的今天,通过研究市场来寻求新产品设计创新的切入点就显得尤为重要.

关 键 词:设计创新  产品生命周期  追随市场

Market Following Method of New Product Creative Design
REN Li-zhao,YIN Cui-jun,LUO Cong-min.Market Following Method of New Product Creative Design[J].Packaging Engineering,2009,30(6).
Authors:REN Li-zhao  YIN Cui-jun  LUO Cong-min
Affiliation:REN Li-zhao,YIN Cui-jun,LUO Cong-min(Guangxi University,Nanning 530004,China)
Abstract:Product creative design method was studied according to product marketing and the changing market caused by the global financial crisis.Market following method of new product creative design was put forward,which can merge art,technology,and market perfectly,combine product development and economical benefit,and improve competing power and emergency ability of the enterprise.It is a feasible product design method and is very important in a period of global financial crisis.
Keywords:design and creation  product life circle  market following  
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