| 知识经济时代市场营销的新观念 |
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| 引用本文： | 刘莉,赵伟军.知识经济时代市场营销的新观念[J].包装工程,2002,23(4):80-81,86. |
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| 作者姓名： | 刘莉 赵伟军 |
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| 作者单位： | 株洲工学院,湖南,株洲,412008 |
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| 摘 要： | 知识经济的到来给市场营销带来了巨大变化；同时，也为营销观念的创新提供了基础，网络营销、知识营销、合作营销等新观念应运而生；企业应当跟上时代步伐，不断适应营销发展的新趋势。
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| 关 键 词： | 知识经济 市场营销 营销观念 网络营销 知识营销 企业 |
| 文章编号： | 1001-3563(2002)04-0080-02 |
New Conepts of Market Sale in Knowledgeable Times |
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| LIOU Li,ZHAO Wei jun.New Conepts of Market Sale in Knowledgeable Times[J].Packaging Engineering,2002,23(4):80-81,86. |
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| Authors: | LIOU Li ZHAO Wei jun |
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| Abstract: | With the knowledgeable economy coming up,there are huge changes in market sale.Those also simultaneously provide the innvation base of sale concepts.Therefore,the new concepts of net sale?keonledgeable sale?study sale and correlative sale appeared.All the enterprises need to follow the trends of sale development. |
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| Keywords: | Knowledgeable economy Market sale Concept |
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