价值感知下的瑶族生态博物馆文创产品优化设计

目的 针对广西瑶族生态博物馆文创产品在功能、设计创意、文化内涵、情感认同等方面存在的不足，从价值感知的角度，为瑶族生态博物馆文创产品优化设计提出建设性的方案。方法 通过科学设计瑶族生态博物馆文创产品消费者调查问卷，从社会价值、功能价值、文化价值、情感价值等价值感知的维度进行消费者购买意向和满意度数据采集，通过对问卷调查数据的分析，找出瑶族生态博物馆文创产品现状问题的症结所在，结合瑶族生态博物馆特色文化元素及内涵，归纳文创产品优化设计思路，提出瑶族生态博物馆文创产品优化设计策略，并以瑶族服饰元素进行文创产品优化设计实证。结论 立足消费者的价值感知，提出广西瑶族生态博物馆文创产品优化设计策略，提升了博物馆文创产品的价值属性，促进了瑶族特色文化的保护和传播，为少数民族特色博物馆文创产品当前所面临的困境提供了借鉴方法与参考。

Optimal Design of Cultural and Creative Products in Yao Ecological Museum Based on Value Perception

Aiming at the deficiencies of cultural and creative products of Guangxi Yao ecological museum in function, design creativity, cultural connotation and emotional identity, this paper puts forward a constructive scheme from the perspective of value perception. Through the scientific design of the consumer questionnaire on cultural and creative products of Yao ecological museum, the data of consumers'' purchase intention and satisfaction were collected from such dimensions of value perception as social value, functional value, cultural value and emotional value, then, through analyzing questionnaire data, the current cruxes of cultural and creative products of Yao ecological museum were obtained. Combined with the special cultural elements and connotation of Yao ecological museum, the optimization design ideas of cultural and creative products were summarized, and their optimization design strategies were put forward, which were verified by empirical study with Yao costume elements. Based on the value perception of consumers, the optimal design strategies proposed on cultural and creative products of Guangxi Yao ecological museum not only enhance the value attribute of cultural and creative products of the museum, but also promote the protection and dissemination of special Yao culture, providing reference for the current difficulties faced by cultural and creative products of museums with ethnic minority characteristics.