传统纹样在现代文创产品设计中的运用

目的 探索现代文创产品设计中的传统元素之传统纹样的合理使用。方法 文创产品的设计开发有着突出的文化价值，其是对传统的延续，也是对现代的升华。以文创产品设计为核心，深入分析当前文创产品的形式与价值，从传统文化的视角提出传统纹样元素的应用意义及可能性，并就文创产品对传统纹样的应用提出了几点看法，接着从应用视角对文创产品融合传统纹样的几个方向进行探究，最后从文化、审美和功能3个方面具体探讨设计实践，深入分析“传统中见时尚、现代中寓风华”的艺术创造之路。结论 传统纹样在现代文创产品中的创新应用，能够让传统与现代对接，这既是促进经济发展的良好推动力，也是文化传承过程中的理性选择。

The Application of Traditional Pattern in the Design of Modern Cultural and Creative Products

This paper aims to explore the rational use of traditional patterns of traditional elements in modern cultural and creative product design. The design and development of cultural and creative products is of outstanding cultural value, which is the continuation of tradition and the sublimation of modernity, and has the outstanding characteristics of artistic integration of the two. By cultural and creative product design as the core, this paper analyzes the current gen product form and the meaning of value, from the perspective of traditional culture, puts forward the significance and possibility of application of traditional patterns elements and cultural and creative products are discussed, the application of traditional patterns, and then from the application perspective of cultural and creative product and explore the traditional pattern of a few big product fusion, finally points specific cultural, aesthetic and function three aspects to explore the design practice. Deeply analysis the path of art creation of Discovering fashion in traditional culture and reflecting the beauty of traditional culture in modern culture . The innovative application of traditional patterns in modern cultural and creative products can connect tradition with modernity, which is not only a good driving force to promote economic development, but also a rational choice in the process of cultural inheritance.