现代包装设计中传统文化的影响因素研究

目的以经典的包装设计为例,从中国传统元素和中国传统理念两个方面,分析传统文化对现代包装设计的影响。帮助设计者确立自主的设计立场和文化身份,创作出具有文化底蕴的中国设计。方法从传统元素的重塑挪用到传统理念潜移默化的渗透两个层次,分析传统文化与现代包装设计的关系。结论通过分析现代包装设计中的传统元素和传统理念,得出传统文化使现代包装设计散发出独特的生命力。

Influence Elements of Chinese Traditional Culture in Modern Packing Design

Using classical packaging designs as examples, ¬it analyzes the influence of traditional culture on modern packaging design level from Chinese traditional elements and Chinese traditional philosophy, in order to help designer establish the independent design position and cultural identity. From the reshaping of traditional elements to diverted to the penetration of traditional philosophy, it analyzes the adaptation of the traditional culture and modern packaging design development relations. Through analysis of the traditional elements and traditional concept in modern packaging design, it is concluded that the traditional culture is the guarantee of modern packaging design.