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现代包装设计中传统文化的影响因素研究
引用本文:欧阳莉,凌杰. 现代包装设计中传统文化的影响因素研究[J]. 包装工程, 2017, 38(24): 48-51
作者姓名:欧阳莉  凌杰
作者单位:广州美术学院,广州,510260;仲恺农业工程学院,广州,510260
摘    要:目的以经典的包装设计为例,从中国传统元素和中国传统理念两个方面,分析传统文化对现代包装设计的影响。帮助设计者确立自主的设计立场和文化身份,创作出具有文化底蕴的中国设计。方法从传统元素的重塑挪用到传统理念潜移默化的渗透两个层次,分析传统文化与现代包装设计的关系。结论通过分析现代包装设计中的传统元素和传统理念,得出传统文化使现代包装设计散发出独特的生命力。

关 键 词:传统元素  传统图案  传统艺术表现形式  传统理念  中国设计
收稿时间:2017-05-12
修稿时间:2017-12-20

Influence Elements of Chinese Traditional Culture in Modern Packing Design
OUYANG-li and LING Jie. Influence Elements of Chinese Traditional Culture in Modern Packing Design[J]. Packaging Engineering, 2017, 38(24): 48-51
Authors:OUYANG-li and LING Jie
Affiliation:Guangzhou Academy of Fine Arts, Guangzhou 510260, China and Zhongkai University of Agriculture and Engineering, Guangzhou 510260, China
Abstract:Using classical packaging designs as examples, ¬it analyzes the influence of traditional culture on modern packaging design level from Chinese traditional elements and Chinese traditional philosophy, in order to help designer establish the independent design position and cultural identity. From the reshaping of traditional elements to diverted to the penetration of traditional philosophy, it analyzes the adaptation of the traditional culture and modern packaging design development relations. Through analysis of the traditional elements and traditional concept in modern packaging design, it is concluded that the traditional culture is the guarantee of modern packaging design.
Keywords:traditional elements   traditional pattern   traditional forms   traditional concept   China design
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