基于用户共情的文创产品设计研究

目的 用户共情是目前体验经济下文创产品设计发展的新趋势。从用户共情的角度出发，归纳用户共情与文创产品的概念，论述文创产品中基于用户共情的价值与意义，通过对故宫文创产品案例研究，总结出基于用户共情下文创产品设计原则。方法 运用案例分析法、文献研究法等论证方法进行分析，最后结合一套餐具“福寿盘”的实际设计案例验证了所总结出的创新设计原则的有效性。结论 若想设计创新性文创产品，需秉承以人为本的设计理念，并赋予产品故事、文化内涵，使用户在与产品的交互过程中潜移默化地打通情感认知，从而获得深层次的体验与文化共情，引导用户有意识地了解、尊重更多的历史文化及其背后包含的文化心理与人类的文化精神，使得传统文化得到更好的发扬。

Design of Cultural and Creative Products Based on Users' Empathy

The user''s empathy is a new trend of cultural and creative product design development in the current experience economy. From the perspective of user'' empathy, the work aims to sum up the concepts of user'' empathy and cultural and creative products, discuss the value and significance based on the user'' empathy in the cultural and creative products, and summarize the design principle of cultural and creative products based on the user''s empathy, through the case study of cultural and creative products of the Imperial Palace. Through case analysis, literature research and other demonstration methods, finally, an actual design case of a set of tableware (plate with bat and "shou") was presented to verify the effectiveness of the innovative design principle. For design of innovative cultural and creative products, adherence to the people-oriented design concept and enduing products with stories and cultural connotations should be conducted to make users imperceptibly connect their emotional cognition in the process of interaction with products, thereby gaining the experience at a deep level and cultural empathy, guiding users to understand and respect more history and culture which contain cultural psychology and human cultural spirit consciously, so that traditional culture can be carried forward better.