| 论中外车标视觉形象的异同性 |
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| 引用本文： | 许继峰,张寒凝.论中外车标视觉形象的异同性[J].包装工程,2009,30(3). |
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| 作者姓名： | 许继峰 张寒凝 |
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| 作者单位： | 江南大学,无锡,214112
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| 摘 要： | 通过对中外车标视觉形象的抽样调查和比较分析,探讨了二者在名称构成、图形特征、整体几何形式和色彩应用方面的异同性及其原因,进而为车标视觉形象设计活动提供相应的数据参考.
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| 关 键 词： | 车标 视觉形象 异同性 |
On the Visual Image Similarities and Differences between Chinese and Foreign Vehicle Logo |
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| XU Ji-feng,ZHANG Han-ning.On the Visual Image Similarities and Differences between Chinese and Foreign Vehicle Logo[J].Packaging Engineering,2009,30(3). |
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| Authors: | XU Ji-feng ZHANG Han-ning |
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| Affiliation: | XU Ji-feng,ZHANG Han-ning(Jiangnan University,Wuxi 214112,China) |
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| Abstract: | Based on a sample survey and comparative analysis on visual image of Chinese and foreign vehicle logo,the paper discussed their similarities and differences in the composition of name,graphic feature,the overall geometric forms,and the application of colors.The purpose was to provide reference for the design of visual image of automobile logo. |
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| Keywords: | vehicle logo visual image similarity and difference |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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