地域文化融入旅游产品包装设计的策略研究

目的 经济的发展促使旅游行业不断发展，旅游产品作为其中不可或缺的存在形式同样开始了创新的尝试，因此亟需探索地域文化元素多方面融入旅游产品包装设计的策略。方法 通过聚焦旅游产品，从旅游产品包装设计的新方向和新要求着手，同时以地域文化为切入点，依据人文、审美、创新等方面的应用思路，分别以人文特色、城市文化和民族文化为落脚点，深入总结和挖掘有效的应用路径，探究地域文化元素在旅游产品包装设计中的创新融合方式。结论 将地域文化的代表性元素融入旅游产品包装设计中，以地域文化为基础，不断深入发掘，能够让旅游产品包装更具文化性和特殊性，丰富其形式与内涵，从而在更大程度上提升旅游产品的包装档次，拓展旅游产品的现有市场，推动旅游行业的可持续发展。

Strategic Study on the Integration of Regional Culture into Packaging Design of Tourism Products

The development of economy promotes the continuous development of the tourism industry, in which the tourism products as an indispensable form of existence have also started the attempt of innovation. The work aims to explore the integration of regional cultural elements in the packaging design of tourism products. By focusing on tourism products, from a new direction and new requirements of tourism product packaging design, and with regional culture as the breakthrough point, with humanistic characteristics, urban culture and national culture as the foothold, effective application paths were summarized and explored in-depth on the basis of cultural, aesthetic, innovative applications of ideas, to explore innovative methods of integrating regional culture elements in the tourism product packaging design. Incorporating representative elements of regional culture into the packaging design of tourism products and in-depth development based on regional culture can make tourism product packaging more cultural and particular, enrich its connotation and forms, and to a larger extent, improve the grade of tourism product packaging, develop the existing market of tourism products and promote the sustainable development of tourism industry.