海派民艺嵌入商品包装设计创新策略研究

目的 探索海派民艺嵌入商品包装设计的创新方法与策略，为海派民艺的传承与应用寻求可行的路径。方法 从对海派民艺发展现状的梳理着手，分析其艺术特色及流派风格，以及在新时代中所面临的机遇与挑战。在此基础上，研究不同类型海派民艺的特点及其嵌入商品包装设计的可行性，从包装色彩设计、图形创意、图案表现、结构营造、造型研发等五个方面，深入讨论海派民艺嵌入商品包装设计的创新策略，并以设计实案进行佐证，最后对研究结果进行总结、归纳和反思。结论 基于科学的设计方法和创新策略实施，海派民艺可以有效地嵌入商品包装设计的各个层面，从而搭建继承、弘扬民间艺术的良性通道。该创新策略体系的建构，将为当代商品包装设计研究领域提供思路和借鉴。

Innovative Strategies of Shanghai Style Folk Art Embedded in Commodity Packaging Design

The work aims to explore the innovative design methods and strategies of embedding Shanghai folk art into commodity packaging, so as to seek a feasible path for the inheritance and application of Shanghai folk art. Starting from the current development situation of Shanghai folk art, the artistic characteristics and genre style, as well as the opportunities and challenges faced in the new era were analyzed. On this basis, the characteristics of different types of Shanghai folk arts and the feasibility of embedding Shanghai folk arts into commodity packaging design were studied. From five aspects of packaging color design, graphic creativity, pattern expression, structure construction and shape research, the innovative strategy of embedding Shanghai folk art into commodity packaging design was discussed deeply and demonstrated by design cases. Finally, the research results were concluded, summarized and reflected. Based on the implementation of scientific design methods and innovative strategies, Shanghai folk art can be effectively embedded in all levels of commodity packaging design, to build a good channel to inherit and promote folk art. The construction of this innovative strategy system will provide ideas and reference for the research field of contemporary commodity packaging design.