卖场空间中导向系统设计与品牌形象管理

从卖场空间中的导向系统设计及其原则两方面出发,对其进行全面系统地分析;对卖场空间中的品牌形象策略及品牌传播进行了探讨;进而以南京宜家卖场为实例对其导向系统有关的空间分布及设计特色等进行了阐述;文章最后得出导向系统设计也是品牌形象管理策略中重要的环节之一。

Guidance Systems Design and Brand Image Management in Store Space

From the store space guidance systems design and its principles approach,a comprehensive and systematic analysis of them,and store space on the brand management and brand communications were discussed.Then IKEA store in Nanjing as an example of its guidance systems and related characteristics such as spatial distribution and design were set forth.It shows that guidance systems design is also an important element of brand image management.