互联网思维下的交互式体验包装设计实践研究

目的研究包装设计是如何引起受众的互动性与参与感的创新表达方式的。方法将新媒体的互动技术融入到包装上,如二维码、视频、3D打印等新技术,将包装上的信息与技术和美学相融合,使消费者可以与生产商、用户、商品之间产生互动,以此来驱动消费者的情感共鸣;另外,让包装的主题、图片、文字都由消费者来设计,共同完成定制包装。结论互联网的思维是以用户为中心,新型的包装设计必须以新媒体技术和创意设计手段来加强消费者的互动性和体验感,以互动设计不断满足用户的深层需求,诠释出新的生活理念,这是未来设计发展的趋势。

Interactive Experience Packaging Design Practice with the Internet Thinking

It aims to study how the packaging design can lead the innovation expression of the audiences'' interactivity and participation sense. On the one hand, the new media "interactive" technology is integrated into the packaging, such as two-dimensional code, video, 3D printing, the packaging''s information, technology and aesthetics are creatively blended, so the consumers could have the interaction with manufacturer, users and products, and this method can intuitively and powerfully actuate the consumers'' emotional resonance. On the other hand, we could through innovative and creative, packaging theme, let consumers design the subject, image and words of packaging by themselves, then complete personalized custom packaging. The Internet thinking is based on users, the new packaging design must use the methods of new media technology and create design to reinforce the customers'' interactivity and participation sense. This is the future trend of mainstream business.