| 包装色彩的对比研究 |
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| 引用本文： | 张继渝.包装色彩的对比研究[J].包装工程,2005,26(3):156-158. |
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| 作者姓名： | 张继渝 |
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| 作者单位： | 重庆工商大学,重庆,400067 |
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| 摘 要： | 文中着力于研究包装色彩的对比特性和具体运用,重点阐述了色彩明度、色相、纯度、冷暖等对比关系在包装中的系统运用,突出了为自由地运用各种对比规律及其应用效果打好基础这一理念,其目的是提高企业商品在销售中的市场占有率和竞争力.
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| 关 键 词： | 包装色彩 对比 运用 |
| 文章编号： | 1001-3563(2005)03-0156-03 |
| 修稿时间： | 2005年3月1日 |
Comparison Research of Packaging Colors |
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| ZHANG Ji-yu.Comparison Research of Packaging Colors[J].Packaging Engineering,2005,26(3):156-158. |
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| Authors: | ZHANG Ji-yu |
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| Abstract: | The comparison characteristics and practical application of color were studied. The application of the comparison relationship of color lightness, hue, purity, and cold warm in packaging was introduced. To help enterprises in enhancing competing ability, the ideas of applying comparison rules and application effect were put forward. |
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| Keywords: | Packaging color Comparison Application |
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