| 消费心理在包装设计中的应用与研究 |
| |
| 引用本文： | 袁恩培.消费心理在包装设计中的应用与研究[J].包装工程,2004,25(1):105-108,123. |
| |
| 作者姓名： | 袁恩培 |
| |
| 作者单位： | 重庆大学,重庆,400044 |
| |
| 摘 要： | 探讨包装在商品的流通中,消费心理的作用,设计语言在包装与消费者之间如何信息传递,并运用心理学原理的范畴对包装视觉特性和包装设计心理层次作一次研究.
|
| 关 键 词： | 心理 设计思想 包装 信息翻译 |
| 文章编号： | 1001-3563(2004)01-0105-04 |
Investigation of Consumption Psychology and Packaging Design |
| |
| YUAN En-pei.Investigation of Consumption Psychology and Packaging Design[J].Packaging Engineering,2004,25(1):105-108,123. |
| |
| Authors: | YUAN En-pei |
| |
| Abstract: | The effect of the consumption psychology on the packaging design and merchandise circulation was discussed. How the design language transfers information between the packaging design and consumers, and the visual characteristic of packaging and the psychology level of packaging design were investigated using the elements of psychology. |
| |
| Keywords: | Psychology Design philosophy Packaging Information translating |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
