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产品设计的意象表达
引用本文:徐清涛.产品设计的意象表达[J].包装工程,2009,30(7).
作者姓名:徐清涛
作者单位:顺德职业技术学院,顺德,528333
摘    要:产品设计的意象表达会给一个产品赋予美好的意象内涵或氛围,使它变得有生命和情感.他的价值将从物质层面渗透到精神.通过论述产品设计的意象内涵和表达方法,在产品设计活动中将理性与情感进行融合,来营造一种富有感染力的意象,从而表明了产品设计更多时候不只是设计产品本身,而是设计产品的情境.

关 键 词:产品语意  意象  产品设计

Image Expression of Product Design
XU Qing-tao.Image Expression of Product Design[J].Packaging Engineering,2009,30(7).
Authors:XU Qing-tao
Affiliation:XU Qing-tao(Shunde Polytechnic,Shunde 528333,China)
Abstract:Image expression of product design can endow product better image connotation or atmosphere,and make it become living and moving.Its value will infiltrate into spirit from material.The image connotation and expression methods of product design were discussed.It was put forward that rationality and emotion should be integrated in the activity of product design,to create moving images,to express not only product,but also the emotion of product.
Keywords:product semantics  image  product design  
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