从消费心理学看趣味性包装设计

基于消费心理学的基本原理,对现代商品包装设计进行详实解析,阐述了心理学、生理学、社会阶层价值观和个人价值观在趣味包装设计上的体现.总结了趣味包装的设计方法和表达方式,并提出了用消费心理学来指导趣味包装的必要性和趣味包装在现代包装设计中的重要性.

Discussion on Interesting Packaging Design from Consumption Psychology

Modern commodity packaging design was analyzed based on consumption psychology principle. The embodiment of psychology, physiology, stratum value, and personal value in the interesting packaging design was elaborated. The interesting packaging design methods and expression was summarized. It was put forward that it is necessary to instruct interesting packaging design with consumption psychology and interesting packaging design is important for modern packaging design.