| 解析图形在包装视觉传达力中的作用 |
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| 引用本文： | 袁恩培,聂森. 解析图形在包装视觉传达力中的作用[J]. 包装工程, 2007, 28(11): 230-231,236 |
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| 作者姓名： | 袁恩培 聂森 |
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| 作者单位： | 重庆大学,重庆,400044 |
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| 摘 要： | 通过对包装设计视觉传达力进行分析探讨,来说明图形设计是提高包装视觉传达力的关键,其目的是找出图形的视觉传达规律,设计出具有强烈视觉冲击力的、视觉信息传递准确的包装产品.
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| 关 键 词： | 包装设计 图形语言 视觉传达力 信息传递 |
| 文章编号： | 1001-3563（2007）11-0230-02 |
| 修稿时间： | 2007-05-29 |
Discussion on the Function of Visual Conveying Power of Packaging Design |
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| YUAN En-pei,NIE Sen. Discussion on the Function of Visual Conveying Power of Packaging Design[J]. Packaging Engineering, 2007, 28(11): 230-231,236 |
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| Authors: | YUAN En-pei NIE Sen |
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| Affiliation: | Chongqing University, Chongqing 400044, China |
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| Abstract: | The visual conveying power of packaging design was analyzed. It was put forward that the key to enhance the visual conveying power of packaging design is graphic design. The purpose was to find rules of visual reachability, to design packaging products of strong visual shocking power and accurate information transferring ability. |
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| Keywords: | packaging design graphics language visual conveying power information transfer |
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