| 包装设计中 “五感” 应用的探究 |
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| 引用本文： | 刘 颖,杨 猛.包装设计中 “五感” 应用的探究[J].包装工程,2011,32(12):72-74,78. |
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| 作者姓名： | 刘 颖 杨 猛 |
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| 作者单位： | 沈阳航空航天大学; |
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| 摘 要： | 以视觉、触觉、听觉、味觉、嗅觉在包装设计中的具体应用为启示,结合实例分析了其具体和综合运用以及对包装设计的影响,不仅延展了包装设计的固有模式,更加有利于激发消费者的购买欲。论述了"五感"应用的潜在价值和发展前景,并提出了包装设计中"五感"应用的目的是创造知觉感官体验,实现对包装设计全新的解读,为包装设计的创作和呈现拓宽了道路。
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| 关 键 词： | 包装设计 “五感” 感官体验 |
| 收稿时间： | 2010/10/19 0:00:00 |
| 修稿时间： | 2011/6/20 0:00:00 |
Research on the Application of "Five Senses" in Packaging Design |
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| LIU Ying and YANG Meng.Research on the Application of "Five Senses" in Packaging Design[J].Packaging Engineering,2011,32(12):72-74,78. |
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| Authors: | LIU Ying and YANG Meng |
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| Affiliation: | LIU Ying,YANG Meng (Shenyang Aerospace University,Shenyang 110136,China) |
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| Abstract: | Taking the concrete application of vision,sense of touch,sense of hearing,sense of taste and smell in packaging design as the enlightenment,combined with concrete example,it analyzed concrete and comprehensive utilization as well as the influence for packaging design,not only developed the inherent mode of packaging design,but also had more advantages in stimulating consumer's purchase desire.It elaborated the potential value and development prospects for five senses,then addressed in the packaging design f... |
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| Keywords: | packaging design five senses organ experience |
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