| 从产品语义视角看礼品的设计 |
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| 引用本文： | 袁自龙.从产品语义视角看礼品的设计[J].包装工程,2011,32(4):121-124. |
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| 作者姓名： | 袁自龙 |
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| 作者单位： | 南京工程学院,南京,211167 |
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| 摘 要： | 以社会生活中礼品的选择为出发点,从产品语义学的角度,分析了礼品中存在的实用性与象征性2种不同的产品语义现象,结合当前社会馈赠文化中的手工业及工业产品类礼品设计状况,论述了产品语义在礼品设计中所起到的符号环境作用。在此基础上,提出了以实用性和象征性的产品语义为切入点,进行礼品创意设计的可行性和重要性。
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| 关 键 词： | 礼品 产品语义 工业产品 设计 |
| 收稿时间： | 9/5/2010 12:00:00 AM |
| 修稿时间： | 2011/2/20 0:00:00 |
Gifts Design from the Perspective of Product Semantics |
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| YUAN Zi-long.Gifts Design from the Perspective of Product Semantics[J].Packaging Engineering,2011,32(4):121-124. |
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| Authors: | YUAN Zi-long |
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| Affiliation: | YUAN Zi-long(Nanjing Institute of Technology,Nanjing 211167,China) |
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| Abstract: | Taking the gift choice in social life as a starting point,from the perspective of product semantics,it analyzed two different products semantics′ phenomenon with utility and symbolic semantics of gifts.Combined with the gift design situation of handicraft and industrial products in the current social gift culture,it discussed the symbol environment role of product semantics in gift design.On this basis,it put forward the product semantics with practical and symbolic as the starting point for the feasibility and the importance of gifts creative design. |
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| Keywords: | gift product semantics industrial products design |
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