| 论吉祥物在企业VI战略中的地位及设计的原则 |
| |
| 引用本文： | 孙进.论吉祥物在企业VI战略中的地位及设计的原则[J].包装工程,2011,32(6):103-105,131. |
| |
| 作者姓名： | 孙进 |
| |
| 作者单位： | 北京工商大学,北京,100037 |
| |
| 摘 要： | 论述了企业吉祥物设计的基本原则和应用范畴,吉祥物之于企业形象建设的重要意义,以及吉祥物与企业标志之间的关系等。针对长期以来国内大部分企业对吉祥物的设计和应用不够重视的问题,做了较为深入地论述,对我国企业VI建设有一定指导意义。
|
| 关 键 词： | VI设计 吉祥物 企业标识 亲和力 |
| 收稿时间： | 2010/12/6 0:00:00 |
| 修稿时间： | 2011/3/20 0:00:00 |
Research on the Role and Design of the Mascot in Corporate VI Strategy |
| |
| SUN Jin.Research on the Role and Design of the Mascot in Corporate VI Strategy[J].Packaging Engineering,2011,32(6):103-105,131. |
| |
| Authors: | SUN Jin |
| |
| Affiliation: | SUN Jin(Beijing Technology and Business University,Beijing 100037,China) |
| |
| Abstract: | The basic principles and the application category of mascot design in corporate were discussed.The significance of building corporate image together with the mascot design and the relationship between the mascot and the corporate logo were pointed out.It provided an in depth analysis of the problems that most of the enterprises paid not enough attention to domestic design and its application of the corporate mascot for a long time.The purpose was to provide guidance for VI Construction of Chinese enterprise... |
| |
| Keywords: | visual identity design mascot corporate identity affinity |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
