武汉公共自行车亭广告包装的价值

以武汉公共自行车亭广告的现状、运作模式为启示,对此新兴绿色媒体的广告价值、特征和优势作了论述,讨论了市场对于这种广告形式的良性反应,并就其发展趋势进行了初步分析。在此基础上,提出了在后金融危机、能源紧缺、环境污染、交通紧张的现实环境中,在目前国情和世界发展趋势下,公益事业需加强自身造血功能,做好打基础管长远的工作,公共自行车广告系统必须在运行中完善,希望引起广泛关注。

Value of Advertising Packaging for Public Bike Shelters in Wuhan

Based on the current situation and operation models of public bike shelters in wuhan,it reviewed the advertising value,feature and advantage of emerging green media,discussing the positive response of the market to the advertising model,and making an initial analysis about the advertising development trend.It tends to prove that the public welfare establishments should improve their own ability in the long run,and the public bicycle ad systems should perfect themselves in process when facing financial crisi...