论包装设计中的视觉要素

设计从生产商到消费者之间都必须有最佳的视觉传递能力,设计必须能回答所有消费者愿意提出的信息要求和内容.设计是信息传达的工具,用最佳的信息传达这种方法会有效的影响其功能.设计不是单纯的为了艺术,而是为了创造更多的销售机会.总之,造型作为包装设计中一个组成部分,其设计的方法与表现的手段与其它因素不同,将商标、色彩、图形、文字、造型等手段有机的结合到一起,才能创作出一件好的包装作品.

Comments on Visual Factors in Packaging Design

Design should have the best visual delivering ability from the producers to the consumers, and meet all the consumers' needs of information and contents. Design is the tool of communication, thus, best communication could have influences on its function. The destination of design is to create more selling chances rather than art. In all, as a part of packaging design, design has its own method and implement. The brand, color, figure, word and type should be combined, and then could we invent a good packaging work