互联网思维下的传统工艺创新设计思考与探索

目的给处于发展瓶颈中的传统工艺企业和作坊提供创新发展思路。方法以西安美术学院设计系产品设计毕设作品"染着"扎染服务体验设计为例,通过对案例中的创新设计介绍与市场前景分析,从而得出传统工艺企业的创新设计中,需建立用户思维、重视产品体验思维及提高互联网属性思维。结论对于处于发展瓶颈的传统手工业企业与作坊来说,需要用互联网思维认识和思考企业发展的问题,积极拥抱互联网,通过创新性设计使得企业摆脱困境,焕发新生。

Traditional Craft of Reflection and Exploration of Creative Design under Internet Thinking

It provides innovative developing ideas for the enterprises and workshops of traditional craft which are in the bottleneck in the development. It takes "Ran Zhuo", tie-dyeing service experience design, as an example, which is one of the graduation designs of Department of Design of Xi''an Academy of Fine Arts. By introducing the innovative design and analyzing the market prospects of the case, it gets the result that innovative design of the traditional craft needs to develop users'' thinking, emphasize product experience and improve the Internet attribute thinking. For the enterprises and workshops of traditional craft which are in bottleneck in their development, internet thinking should be used to understand and reflect the problems in enterprise development, and actively embrace the Internet, through innovative design to make the enterprises get rid of the blocks of development and revitalize by innovative design.