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FBS模型与移情理论的共享定位设备设计
引用本文:周祺,马雨萱,刘姝彤.FBS模型与移情理论的共享定位设备设计[J].包装工程,2023,44(6):52-59.
作者姓名:周祺  马雨萱  刘姝彤
作者单位:湖北工业大学 工业设计学院,武汉 430068
基金项目:教育部人文社会科学研究项目(19YJCZH273)
摘    要:目的 为了提高以人为本的设计过程中,用户因素对决策的影响度,提出优化FBS模型,以达到用户需求和设计模型的共鸣。方法 区别于单纯以数据为导向的分析方法,通过理性的FBS模型确定设计研究的主要框架,并结合移情理念感知用户。由用户自身产生的行为和心理特征来引导实验,挖掘其潜在需求导入FBS模型框架进行设计,使设计过程达到理性因素和感性因素互补的有机结合。结果 以共享儿童定位设备为例,结合共享设施涉及多类用户群体的特性进行设计实验,以易操作的方法挖掘新的设计点。流程包含完整的用户分析、产品设计和可用性评价过程,可用于提升设计效率。加深用户、产品、环境之间的联系。结论 实验结果验证了改进后的方法可以更明确有效地提高用户体验,为设计需求分析方法研究提供思路。

关 键 词:产品设计  功能–行为–结构模型(FBS  model)  移情理论  双用户群体  用户需求分析

Design of Shared Positioning Equipment Based on FBS Model and Empathy Theory
ZHOU Qi,MA Yu-xuan,LIU Shu-tong.Design of Shared Positioning Equipment Based on FBS Model and Empathy Theory[J].Packaging Engineering,2023,44(6):52-59.
Authors:ZHOU Qi  MA Yu-xuan  LIU Shu-tong
Affiliation:School of Industrial Design, Hubei University of Technology, Wuhan 430068, China
Abstract:The work aims to propose an optimized FBS model to improve the influence of user factors on decision-making in the design process, thus achieving the resonance of user needs and design model. Different from a purely data-oriented analysis method, a reasonable FBS model was used to determine the main framework of design research and analyze users with empathy concepts. The behavior and psychological characteristics of users were adopted to guide experiment and explore and import their potential needs into the FBS model framework for design, so that the design process achieved a combination of rational factors and perceptual factors. With shared children''s positioning equipment as an example, design experiment was carried out in combination with the characteristics of shared facilities involving multiple user groups. Simple operation methods were used to explore new design points. The process included complete user analysis, product design and usability evaluation, which could be used to improve design efficiency and deepen the connection among users, products and environment. The experimental results reveal that the improved method can improve the user experience more clearly and effectively, and provide ideas for the research of design need analysis methods.
Keywords:product design  Function-Behavior-Structure model (FBS model)  empathy theory  two-user group  user need analysis
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