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超现实主义摄影在现代平面广告中的应用分析
引用本文:智英斌,施柏铨.超现实主义摄影在现代平面广告中的应用分析[J].包装工程,2016,37(10):182-185.
作者姓名:智英斌  施柏铨
作者单位:山西农业大学,晋中,030801;内蒙古电子信息职业技术学院,呼和浩特,010070
摘    要:目的探究超现实主义摄影在现代平面广告中的应用方式。方法以广告学、设计学、符号学、传播学等学科为理论基础,从艺术特征、视觉表现和技术手法3大层面分析超现实主义摄影在平面广告中的具体应用方式。结论艺术化的超现实主义摄影与商业化的平面广告相结合,能够突出产品性能、吸引消费者注意、提升广告价值。

关 键 词:超现实主义  摄影  广告
收稿时间:1/9/2016 12:00:00 AM
修稿时间:2016/5/20 0:00:00

Application of Super-realism Photography in Graphic Advertisement
ZHI Ying-bin and SHI Bai-quan.Application of Super-realism Photography in Graphic Advertisement[J].Packaging Engineering,2016,37(10):182-185.
Authors:ZHI Ying-bin and SHI Bai-quan
Affiliation:Shanxi Agricultural University, Jinzhong 030801, China and Inner Mongolia Electronic Information Vocational Technical College, Hohhot 010070, China
Abstract:It explores the application mode of super-realism photography in modern graphic advertisement. Based on advertising, design science, semiotics, communication and other disciplines, using data collection, case induction methods, it analyzes the specific application mode of super-realism photography in modern graphic advertisement from the artistic features, visual performance and technical skill. The combination of surrealist art photography and commercial print advertisement can highlight product performance more effectively, attract more attention of consumers, so as to better enhance the value of advertising.
Keywords:super-realism  photography  advertisement
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