传统七巧板元素在北京冬奥会招贴上的应用

随着我国大众审美及专业设计水平的提升,近年来我国在宣传招贴方面的设计应用需求大幅提升,“中国风”的设计风格日趋成熟,并在不断的继承、完善中获得了大众的喜爱与认可。本文值北京冬奥会举办之际,广泛搜索列举了一些以中国传统七巧板元素为主体的招贴设计案例。七巧板作为我国古老传统的益智玩具,具有丰富的民族性、可塑性、应用性,透过该角度进一步探讨中国传统文化与设计结合的发展趋势,找寻“中国风”传统文化在现代设计中的结合点,为现代宣传招贴找寻新方案、新思想。

The Application of Traditional Tangram Elements on Beijing Winter Olympic Games Posters

With the improvement of the aesthetic and professional design level of China’s public,the demand for the design application of publicity posters in China has increased significantly in recent years,and the design style of“Chinese style”has become more and more mature,and has gained public love and recognition through continuous inheritance and improvement.In this paper,on the occasion of the Beijing Winter Olympic Games,we have searched extensively and listed some cases of posters designed with the traditional Chinese jigsaw puzzles as the main elements.Through this perspective,we will further explore the development trend of combining Chinese traditional culture and design,find the combination of“Chinese style”traditional culture in modern design,and find new solutions and new ideas for modern promotional posters.