影视广告的生态伦理批评

数字媒体时代下,人们所看到的广告已经不再是单纯的平面化、实体化的户外印刷广告,更多的是以数字媒体为载体的互联网终端广告,影视广告就是典型的存在。为了博得大众眼球、达到广告宣传效果,部分影视广告在内容和形式表现上忽视了生态伦理价值。文章通过对案例分析得出在生态伦理意识上公益影视广告对比商业影视广告的优势,并提出解决商业影视广告生态伦理问题的方法与策略。

Ecological Ethic Criticism of Film and Television Advertising

In the era of digital media,people see advertising is no longer a simple flat,physical outdoor printing advertising,more digital media as the carrier of Internet terminal advertising,film and television advertising is a typical existence.In order to win the public's attention and achieve the effect of advertising,some film and television advertisements neglect the ecological ethical value in content and form.Based on the case study,this paper draws the advantages of public service film and television advertisement comparing commercial film and television advertisement in ecological ethics consciousness,and puts forward the method and strategy to solve the ecological ethical problem of commercial film and television advertisement.