电子商务优质制造商评价指标体系与方法研究 |
| |
引用本文: | 孙兆洋,;刘颖,;程越,;隋媛,;王志民,;曹新九,;任冠华,;咸奎桐.电子商务优质制造商评价指标体系与方法研究[J].中国标准化,2014(11):55-59. |
| |
作者姓名: | 孙兆洋 ;刘颖 ;程越 ;隋媛 ;王志民 ;曹新九 ;任冠华 ;咸奎桐 |
| |
作者单位: | [1]中国标准化研究院; [2]清华大学 |
| |
基金项目: | 国家科技支撑计划课题(项目编号2012BAH35F00)“全程电子商务关键技术标准研究及应用示范”(课题编号2012BAH35F01)资助。 |
| |
摘 要: | 本文讨论了电子商务环境下对优质制造商的评定准则,提出了优质制造商评价框架,重点讨论了制造商资质、企业规模、产品研发、产品质量、产品营销、客户服务、信用与荣誉、企业社会责任等八个评价要素和若干关键指标,并提出了具体的评价方法。
|
关 键 词: | 电子商务 优质制造商 评价 |
Research on Evaluation Factors System and Method of Superior E-commerce Manufacturer |
| |
Affiliation: | SUN Zhao-yang,LIU Ying,CHENG Yue,SUI Yuan,WANG Zhi-min,CAO Xin-jiu,REN Guan-hua,XIAN Kui-tong ( 1,China National Institute of Standardization,2.Tsinghua University) |
| |
Abstract: | This paper discusses the standards for evaluating the superior e-commerce manufactures within the e-commerce environment, and presents the evaluation framework. It focuses on the eight evaluation factors including manufacture’s qualification, enterprise scale, product R&D, product quality, product marketing, customer service, credit and honor, social responsibility, etc., as well as other key indicators, and gives out the evaluation method. |
| |
Keywords: | e-commerce superior manufacturer evaluation |
本文献已被 维普 等数据库收录! |
|