基于普米族的IP人物形象产品设计研究

本文聚焦普米族的民族文化中服饰纹样的研究,并依托IP人物设计开发普米族系列文创产品。厘清普米族民族服饰纹样的形成及发展过程,研究其在民族杂居大环境下保留的传统服饰纹样的独特性,以及在发展过程中受到其他少数民族如白族、纳西族、藏族等的影响。通过对普米族服饰中头服、上衣、下裳和装饰的相关资料进行详细整理研究,从款式类型、色彩搭配和装饰技艺等几个方面分析其艺术特点,结合IP人物形象设计的审美价值、创新形式、工艺技术以及传统与现代并存的理念,解构后再创作实践,设计出基于普米族少数民族文化的符号化、大众化的文创产品。同时,民族服饰能够体现其民族文化、民族独特风貌和其发展轨迹,将普米族传统文化与现代流行设计元素相结合,赋予现代设计产品浓厚且扎实的民族文化属性、艺术属性,使产品更具竞争力。优化文创设计产品,使民族文化传播途径更加多元化,引导市场消费者主动了解中国民族传统文化。

Product Design Based on the IP Character Image of the Pumi

The work aims to focus on the study of clothing patterns in the national culture of the Pumi and develop a series of cultural and creative products of the Pumi based on the design of IP characters and then clarify the formation and development process of the clothing pattern and study the uniqueness of the traditional clothing pattern retained in the environment of mixed ethnicity and the influence brought by other ethnic minorities such as Bai,Naxi,and Tibetan during the development.Through the detailed analysis on the materials related to the headwear,tops,lower skirts and decorations of the Pumi costumes,the artistic characteristics are analyzed from the aspects of style,color matching and decoration techniques.Combined with the aesthetics value,innovation form,craftsmanship and concept of tradition and modernity in the design of the IP character,redesign and practice were carried out after deconstruction to design the symbolic and popular cultural and creative products based on the Pumi.At the same time,national costumes can reflect the national culture,unique style and development track.By combining Pumi traditional culture with modern popular design elements,modern design products are endowed with strong and solid national cultural and artistic attributes to become more competitive.Cultural and creative design products are optimized to make national cultural transmission channels diversified,and guide market consumers to actively understand Chinese national traditional culture.