电商情境下设计与技术的整合创新路径

技术是企业提升创新力的关键资产，但是技术的研发和使用都会面临一定的风险。特别是在互联网时代，移动app、网站等电子商务平台成为了产品品牌与信息传播的主流平台，产品媒介的变化导致消费者认知品牌与产品的触点改变了。因此，设计需要整合不同情境下触点与技术的结合方式，从源起到定位、从结构到功能、从形式到意义立体地构建企业产品的品牌力。通过阐释三种设计与技术的整合案例，塑造电商情境下通过设计管理规避技术风险，赋能企业品牌力提升的路径。

Integrated Innovation Path of Design and Technology in the E-commerce Context

Technology is the key asset to enhance enterprise''s innovation, but the development and the use of technology will face great risks and losses. Especially in the Internet era, e-commerce platforms such as mobile apps and websites have become the mainstream platforms for product brands and information dissemination. Changes in product media have led to changes in consumers'' perceptions of brands and products. The design needs to integrate the combination of touchpoints and technology in different situations, and build the brand power of enterprise products from the origin to the positioning, from the structure to the function, and from the form to the meaning. This paper explains three integration paths of design and technology, shaping the path of avoiding risks through design and enabling the improvement of enterprise brand strength in the e-commerce context.