| 女上装品牌风格认知眼动研究 |
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| 引用本文： | 胡凤培,苏晓华,郭建伟.女上装品牌风格认知眼动研究[J].人类工效学,2009,15(2):27-29,32. |
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| 作者姓名： | 胡凤培 苏晓华 郭建伟 |
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| 作者单位： | 浙江理工大学心理学系,杭州,310018 |
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| 基金项目： | 浙江省自然科学基金，， |
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| 摘 要： | 服装的造型能够影响服装的风格。文章利用眼动跟踪技术对影响服装风格的造型因子进行评价。结果表明，影响服装品牌风格的五个造型因子中，廓型是影响整体风格的最主要因子，其重要性从大到小排序为：廓型、领型、衣长、袖型和肩型。
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| 关 键 词： | 服装 风格 造型 眼动 品牌认知 |
Eye-tracking study of woman coats brand style |
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| HU Feng-pei,SU Xiao-hua,GUO Jian-wei.Eye-tracking study of woman coats brand style[J].Chinese JOurnal of Ergonomics,2009,15(2):27-29,32. |
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| Authors: | HU Feng-pei SU Xiao-hua GUO Jian-wei |
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| Affiliation: | HU Feng - pei, SU Xiao - hua, GUO Jian - wei ( Institute of Psyohology, Zhejiang Scei - Tech Uniuersity, Hangzhon 310018, China) |
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| Abstract: | The apparel modeling affects the style. The present study access the factors with eye-tracking technique . Finally we got that there mainly five factors which affects the brand style of woman coat. Profile line is the most important factor for the whole style, They are profile line, collar type, dress length, sleeve type, and shoulder type. |
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| Keywords: | apparel style modeling eye-tracking brand cognition |
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