数字移动电视的现状与发展前景

随着数字电视的普及推广,数字移动电视应运而生,并得到迅速发展。数字移动电视通常安装在交通工具上,兼具移动性和数字化的特点。它突破了传统电视固定收视的局限,带来了电视传播的新概念。同时,数字移动电视根据自身传播特性,不断探索新的运营模式,并带来一系列的产业链效应,蕴含着无限商机

Status quo and Development Prospects of Digital Mobile TV

Following the popularization of digital television, digital mobile television has emerged and developed rapidly. Digital mobile TV is usually installed in communication media performing both mobile and digital functions. As a new concept of television, it broke through the limitations of traditional television viewed only at a fixed place. Meanwhile, backed on its own characteristics, digital mobile TV has explored incessantly new marketing models bringing a series of industrial chains and considerable business opportunities.