Evaluating a behavioral demand response trial in Japan: evidence from the summer of 2013

This paper presents results from a behavioral demand response trial targeted to both grid and residential peak hours, in which weekly feedback via paper-based reports, real-time feedback via an in-home display, 30-minute tiered rate, and email prompts are adopted to almost 230 residential customers of a condominium in Funabashi, a city located in Greater Tokyo. Through a randomized experiment, we find that the peak saving impact during grid peak hours (1–4 pm, weekdays only) was 11.6 %, given that all the four interventions provided all at once. In addition, the results show that the variation in peak saving effects by household characteristics exists, and the variation differs among packages of peak saving interventions. Furthermore, we analyzed how much informational elements in weekly reports are considered as useful by residential customers. These results suggest that feedback-based approaches for peak saving can promote households’ energy conservation behavior.