| 从探路者到领跑者 水石国际品牌塑造之路 |
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| 引用本文： | 邓刚,丁晓莉. 从探路者到领跑者 水石国际品牌塑造之路[J]. 时代建筑, 2014, 0(6): 162-165 |
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| 作者姓名： | 邓刚 丁晓莉 |
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| 作者单位： | 1. 水石国际
2. 《时代建筑》杂志编辑部 |
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| 摘 要： | 一个品牌能有多大影响力、能走多远、能积累多少品牌资产,很大程度上取决于品牌的价值。相对很多同类机构着力于对外品牌宣传的方式,在品牌打造上探索与实践了多年的水石国际则更突出对内的企业文化的建立。同时,它还强调品牌建设中对自身实力与特征的真实反映,避免为推广而推广。
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| 关 键 词： | 品牌 地产设计专家 无形资产 设计服务价值 |
From Trailblazer to Forerunner The Evolution of the W&R International Brand |
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| DENG Gang,DING Xiaoli. From Trailblazer to Forerunner The Evolution of the W&R International Brand[J]. Time Architecture, 2014, 0(6): 162-165 |
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| Authors: | DENG Gang DING Xiaoli |
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| Affiliation: | DENG Gang, DING Xiaoli |
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| Abstract: | BSTRACT How influential can a brand be？ How far ：an it go？ How much brand capital can it accumulate over time？ Answers to these questions largely hinge on the value of the brand itself. Contrary to the brandcampaigns many similar institutions are devoted to, the W＆R Group, a seasoned practitioner in branding, has worked harder from within the institution in order to build a corporate culture that truly reflects the group＇s caliber and characteristics and avoid promotion for promotion＇s sake. |
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| Keywords: | Brand Expert in Real Estate Design Intangible Assets Design Service Value |
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