| 建设项目开发策划——一个科学的开发决策环节 |
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| 引用本文： | 邓晓梅.建设项目开发策划——一个科学的开发决策环节[J].规划师,2001,17(5). |
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| 作者姓名： | 邓晓梅 |
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| 作者单位： | 清华大学公共管理学院 |
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| 摘 要： | 综合论述建设项目前期策划的市场背景、学术流派等，探讨在建设项目开发的决策阶段导入项目开发策划这一科学决策环节的必要性，及其与可行性研究之间的关系。
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| 关 键 词： | 项目开发策划 开发管理 房地产营销策划 可行性研究 |
Development Project Planning————An Approach to Scientific Decision-making |
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| Deng Xiao-mei.Development Project Planning————An Approach to Scientific Decision-making[J].Planners,2001,17(5). |
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| Authors: | Deng Xiao-mei |
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| Affiliation: | Deng Xiao-mei |
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| Abstract: | The paper summarizes the market background of , and some aca- demic concepts in the area of development project planning in China, it ar- gues that it is a necessity to introduce development project planning in the decision-making phase for project development at large, and it also explores the relationship between development project planning and feasibility study. |
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| Keywords: | Development project planning Development management Real estate planning Feasibility study |
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