QLHY项目顾客满意度改进策略研究

首先论证了顾客忠诚度与顾客满意度之间的关系，结果表明二者之间存在较强的正相关关系，构建了顾客满意度模型框架；其次在对QLHY项目的顾客满意度评价的基础上，对该项目提出了相应的改进策略；最后，对QLHY项目本身提出了可持续发展建议并指出了下一步的研究方向。

Study on Improved Strategy of Customer Satisfaction in QLHY Project

This paper expounds and proves the relationship of customer loyalty and customer satisfaction firstly. The result state clearly that there is strongly positive correlation between them and build the model frame of customer satisfaction. Secondly on the basis of comments of customer satisfaction provides related improvement strategy. Finally, this paper gives sustainable development suggestions to QLHY project and direction of furore study.