| 建筑企业客户关系管理与项目决策平台研究 |
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| 引用本文： | 何力,何建敏,张翼鹏.建筑企业客户关系管理与项目决策平台研究[J].建筑经济,2007(5). |
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| 作者姓名： | 何力 何建敏 张翼鹏 |
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| 作者单位： | 东南大学经济管理学院 江苏南京210096(何力，何建敏)，绍兴县建筑管理处 浙江绍兴312030(张翼鹏) |
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| 摘 要： | 阐明了建筑企业应用客户关系管理的紧迫性,从客户关系生命周期的特征入手,分析了建筑企业和业主的关系,建立了基于CRM项目决策平台的框架,就决策平台的实施提出了建议.
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| 关 键 词： | 建筑企业 客户关系管理 客户生命周期 项目决策平台 |
Research on Customer Relationship Management and Project Decision Platform of Construction Enterprises |
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| HE Li,HE Jianmin,ZHANG Yipeng.Research on Customer Relationship Management and Project Decision Platform of Construction Enterprises[J].Construction Economy,2007(5). |
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| Authors: | HE Li HE Jianmin ZHANG Yipeng |
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| Abstract: | This paper discusses the pressure of construction company application CRM, analyses the relationship between construction company and customer by means of the customer relationship life cycle characteristics. The article proposes the framework of project decision platform based on CRM and offers references for application project. |
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| Keywords: | construction company customer relationship management customer life cycle project decision platform |
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