| 房地产项目的主题概念策划 |
| |
| 引用本文： | 张伟民.房地产项目的主题概念策划[J].建筑经济,2007(2). |
| |
| 作者姓名： | 张伟民 |
| |
| 作者单位： | 石家庄信息工程职业学院 河北石家庄050035 |
| |
| 摘 要： | 房地产项目主题概念是房地产产品与品牌的核心内涵.主题概念策划是房地产营销策划的灵魂.本文通过典型案例分析,对房地产项目主题概念及其策划的内涵,以及房地产项目主题概念策划的原则、程序及其支持体系进行了探讨.
|
| 关 键 词： | 房地产 主题概念 策划 |
Subject Concept Planning of Real Estate Items |
| |
| ZHANG Weimin.Subject Concept Planning of Real Estate Items[J].Construction Economy,2007(2). |
| |
| Authors: | ZHANG Weimin |
| |
| Affiliation: | ZHANG Weimin |
| |
| Abstract: | Subject concept of real estate project is core connotation of real estate product and brand. Subject concept planning is soul of real estate marketing planning. Through the analysis of typical cases, the paper discusses deeply on connotation of real estate project subject concept. And the paper also probes into connotation, principle, process and support system of real estate project subject concept planning. |
| |
| Keywords: | real estate subject concept planning |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
