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Linking entrepreneurial orientation to project success
Authors:Cristina Dai Prá Martens  Franklin Jean Machado  Mauro Luiz Martens  Filipe Quevedo Pires de Oliveira e Silva  Henrique Mello Rodrigues de Freitas
Affiliation:1. Master and Doctorate Program in Business Administration - Universidade Nove de Julho - UNINOVE, São Paulo, Brazil;2. Master Program in Project Management - Universidade Nove de Julho - UNINOVE, São Paulo, Brazil;3. Production Engineering Department – Methodist University of Piracicaba - UNIMEP, São Paulo, Brazil;4. Management and Business School – Federal University of Mato Grosso do Sul - UFMS, Brazil
Abstract:Entrepreneurial orientation (EO) is a strategic posture of an organization, and it is related to basic policies and practices for the development of entrepreneurial actions looking for creating competitive advantages. This study develops and tests a model of the relationship between entrepreneurial orientation and project success in Brazilian context. As quantitative research, a survey was used to collect data. A sample of 100 valid answers from project practitioners was treated through the structural equation modeling method. As research implications, the main result points out the positive correlation between the entrepreneurial orientation and the project success, contributing to the development of this research subject and helping to minimize the gap in the literature that addresses the relationship between project success and EO. In practical terms, understanding that innovativeness, risk taking, proactiveness, autonomy and competitive aggressiveness (the dimensions of the EO) can contribute to project success and can also indirectly impact on organizational performance, could help organizations get competitive advantage when developing correlate factors. Finally, the results suggest that practices of project management can be aligned to the firm's entrepreneurial orientation to enable firms to attain better results in their projects and generate a competitive advantage. On other hand, given the proportion of the impact of EO on project success (20.3%) identified in this study, it is critical that project management professionals expand their horizon to recognize other factors that affect project success.
Keywords:Project management  Project success  Entrepreneurial orientation  Entrepreneurship  Structural equation modeling  SmartPLS
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