| 商业建筑室内环境对购物心理的影响 |
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| 引用本文： | 张金霞.商业建筑室内环境对购物心理的影响[J].山西建筑,2009,35(4):39-40. |
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| 作者姓名： | 张金霞 |
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| 作者单位： | 同济大学城市规划与建筑学院,上海,200092 |
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| 摘 要： | 将商业建筑的室内环境分成营利性和非营利性两类，分别对应不同的室内环境加以分析，从建筑师及室内设计师角度总结出有实用价值的设计策略，阐述了商业建筑室内环境对购物心理的影响及室内文化与环境的多元化发展趋势，对营造良好的商业空间具有重要意义。
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| 关 键 词： | 商业建筑 室内环境 购物心理 购物行为 |
The influence of indoor environment of commercial building on purchasing mind |
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| ZHANG Jin-xia.The influence of indoor environment of commercial building on purchasing mind[J].Shanxi Architecture,2009,35(4):39-40. |
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| Authors: | ZHANG Jin-xia |
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| Affiliation: | ZHANG Jin-xia |
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| Abstract: | The indoor environment of commercial building was divided into mercantile and mercantile,which were analyzed corresponded to different indoor environment.The design strategies with use value were generalized from architect and designer points.The influence of indoor environment of commercial building on purchasing mind multivariate development trend of indoor culture and environment were illustrated,which was significance to build better commercial space. |
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| Keywords: | commercial building indoor environment purchasing mind purchasing behavior |
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