| 论房地产企业品牌战略实施中的诚信建设 |
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| 引用本文： | 许远明,袁宗峰.论房地产企业品牌战略实施中的诚信建设[J].山西建筑,2007,33(22):9-11. |
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| 作者姓名： | 许远明 袁宗峰 |
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| 作者单位： | 重庆大学建设管理与房地产学院,重庆,400045 |
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| 摘 要： | 介绍了房地产品牌的含义及战略的必要性,结合目前房地产企业的现状,指出诚信为本是房地产企业实施品牌战略的基石,深入地探讨了品牌战略实施中的诚信建设,以促进房地产企业品牌的发展。
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| 关 键 词： | 诚信 品牌 战略 房地产 |
| 文章编号： | 1009-6825（2007）22-0009-03 |
| 修稿时间： | 2007-03-09 |
Establishment of credibility in implementation of brand strategy in real estate enterprise |
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| XU Yuan-ming,YUAN Zong-feng.Establishment of credibility in implementation of brand strategy in real estate enterprise[J].Shanxi Architecture,2007,33(22):9-11. |
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| Authors: | XU Yuan-ming YUAN Zong-feng |
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| Affiliation: | XU Yuan-ming YUAN Zong-feng |
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| Abstract: | This paper introduces the meaning of real estate brand and the necessity of brand strategy, points out that the foundation stone to implement brand strategy in realty enterprise is taking credibility as the basis, and discusses the establishment of credibility during implementing brand strategy, in order to promote the development of real estate enterprise brand. |
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| Keywords: | credibility brand strategy real estate |
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