困境与超越：消费主义的滥觞与大学生的消费样态

当下大学生作为社会中一个特殊的消费群体,在消费观念、消费来源、消费金额、消费结构和消费层次等方面表现出＂超、高、单、多＂的特点和趋势。而消费主义作为一种典型的现代消费模式和观念,直接导致了大学生在消费方式和生存形态上的消费主义倾向。通过对消费和需要的关系的深刻反思,认为要想超越大学生当下的消费样态,必须摒弃规训对大学生的支配、控制、塑造和灌输,而应用教化的理念和方式,帮助大学生形成理性消费的观念并承担起相应的责任。

Predicament and Transcending——the Flowage of Consumerism and the Undergraduates＇ Complexion of Consumption

As a special consumption group in society,undergraduates show the features and trends of ＂over,expensive,unique and more＂ in consumption conception,source,sum,structure and level.As a typical pattern and conception of modern consumption,consumerism has directly led to a consumerism tendency in undergraduates＇ consumption pattern and survival form.A careful reflection on the relationship between consumption and need indicates that we should stop dominating and controlling students but help them form reasonable consuming habits and take relevant responsibility for their behaviors.