美国高校募款类型考察

以美国高校募款活动为线索,分别从不同角度总结和归纳了目前在美国高校较为成熟的几种募款类型。按捐赠者捐赠的额度与频率,将其分为例行年度募款、大额募款与终极捐赠募款;按劝募所得资金来源,将其分为企业募款、基金会募款、校友募款;还有针对某项宏观发展规划,不限定募款形式和募款次数,但限定募款任务和募款期限的募款方式,即专案募款。

Review on Fund-raising Types in American Colleges and Universities

Taking fundraising activities in American colleges for example, this paper summarizes American experiences from different angles, especially their mature fundraising types. These fundraising types can be divided into annual fundraising, major fundraising, fundraising through ultimate donating, according to donation sum and donation frequency; enterprise fundraising, foundation fundraising and alumni fundraising, according to the money source. In addition, there is a project funding, which is specific to a certain macro development plan, being not constrained by its activity or its frequency, but by its task and its deadline.