| 基于SWOT模式的地产项目微博传播策略分析——以新浪“万科城市花园虹馆”为例 |
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| 引用本文： | 文辉.基于SWOT模式的地产项目微博传播策略分析——以新浪“万科城市花园虹馆”为例[J].四川建材,2013,39(3):230-232. |
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| 作者姓名： | 文辉 |
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| 作者单位： | 电子科技大学政治与公共管理学院,四川成都,611731 |
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| 摘 要： | 微博的崛起对于任何一个行业而言,都是难得的机遇。由于目前针对地产项目微博的传播研究相对较少,在本文中,笔者将基于SWOT模式对于湖南长沙"万科城市花园虹馆"的传播策略进行分析,以期为后续研究提供一定的支撑。
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| 关 键 词： | 地产项目 微博 传播策略 SWOT |
The analysis of Weibo for real estate project's communication strategies based on the SWOT model——Take "Wanke city garden rainbow house"as an example |
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| WEN Hui.The analysis of Weibo for real estate project's communication strategies based on the SWOT model——Take "Wanke city garden rainbow house"as an example[J].Sichuan Building Materials,2013,39(3):230-232. |
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| Authors: | WEN Hui |
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| Affiliation: | WEN Hui(School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu 611731,China) |
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| Abstract: | For any industry, the rise of Weibo is a rare opportunity. As the communication research of Weibo for real estate project is relatively small, this article will be based on the SWOT model on ＂Wanke city garden rainbow house＂ in Chang- sha city, Hunan, analyzing the communication strategies, in order to provide certain support for the follow - up study. |
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| Keywords: | Weibo for real estate project communication strategies SWOT |
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